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A powerful combination of strategy and technology.
We've always invested in the latest and best technology. But it's
not only our machinery which sets us apart, it's our thinking.
We work with our clients to find out exactly what they need, develop
the right strategy to achieve it and match this with the technology
to deliver it. And with so many new tools - and 25 years' of expertise -
to work with, we have achieved some pretty impressive results.
Today, we offer our clients a single-point solution for all their direct communications.
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Strategic thinking
Today's technology is extraordinary. We now can do things which just a few years ago were unthinkable.
But at Zipform, our technology and production processes are only part of the solution we offer our clients.
First, we always talk strategy. We'll ask you what you want to achieve, who you want to talk to and what
results you're after. We'll then introduce you to the members of our team who are specialists in those areas.
And then we'll recommend a range of possible solutions.
The fact that our latest machine can produce a million die-cut 8-fold brochures with colourful 3D graphs is
all well and good. But if that's not the solution which best suits your business needs, it won't be part of
our recommendation. This holistic approach has helped us deliver consistently impressive results for our
clients, many of whom have been with us for over 15 years.
"Even after 25 years in the business, we're always looking for new ways to better serve our clients." |
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Teamwork
Since there are so many solutions available to our clients - from traditional printed paper to electronic
direct mail and personalised web sites - we custom create a team for each job.
This way, we can bring experts to the table who can suggest the best and most creative ways of solving your
problem. We can show you case histories and share with you the knowledge we've learned from working with some
of Australia's biggest companies.
And because we have the technology to deliver many solutions, we can show you a variety of options and help
you weigh up the pros and cons of each one.
'The closer our team works with you to understand the way you do business, the better equipped we become to
help you build your business.' |
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The digital world
For decades, the delivery of direct marketing was almost exclusively via the letterbox. Then along came the
world wide web, email and the social marketing channels.
These new delivery mechanisms presented our industry with many exciting and flexible ways of reaching customers with extremely targeted and personalised messages.
Yet many direct mail houses have still to make the move to digital delivery, choosing instead to stick with
what they've always done - print a message on paper and put it in an envelope.
We'd be the first to agree that ink-on-paper solutions remain an effective promotional tool. But shouldn't
you also be considering the power and cost-effectiveness of electronic direct mail and web-based promotions
Zipform offers you both.
And because we're comfortable working in both the paper and digital worlds, we can offer you multi-channel
marketing ideas that you simply won't find elsewhere. |
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