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Transactional + TransPromo Services
In today's increasingly competitive and connected world, companies are investigating new ways to capture
information - and use this intelligence to communicate highly-personalised
messages to their customers.
Every transactional document your company produces - orders, estimates, statements and invoices - can now
become a powerful sales tool.
Our Kodak Versamark printer can produce a dynamic transactional document that integrates full colour targeted
marketing messages into the customer's statement on the fly. There's no need for pre-printed base stock because
we can now print stunning colour and many data variables in one pass on plain paper.
By using your existing customer intelligence, we can ensure that the messages you include on your essential mail
are personalised, relevant and meaningful to your customers. This greatly increases your communication's
effectiveness - and at the same time decreases marketing spend.
See how GESB and Zipform worked together to turn a boring statement into a colourful sales toolhere.
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