What we do

	What we do Zipform has the expertise, technology and experience to provide clients with a complete customer communication solution. Our strategic approach combined with our technological know-how is a powerful combination. It allows us to explore a multitude of channels, recommend the ones that are most effective for you - and then make it happen. Every job has its own dedicated Zipform team who will work with you to develop and deliver a tailored solution. You can find out more about how we achieve this here. Our products and services Cross Media Campaign Services Transactional & TransPromo Services Distribution Services Data Services Cross Media Campaign Services Today, with seemingly endless options for accessing information, your current and future clients are being swamped with over 3,000 messages each day. As a result, positive responses to mass-media marketing campaigns have plummeted. The response rates from traditional media may be on the decline; but there are ways to reverse this by creating communications which span multiple channels. A typical promotion might include mail, SMS messages, a dedicated website, email and social networks. Planning and integrating multichannel campaigns is something we specialise in at Zipform. And, as we develop new ways of reaching customers, we're seeing significantly better response rates than traditional single-channel strategies. You can read more about our approach to multichannel marketing here and see how we helped iiNet achieve their sales targets here. How we get results. We transform your lists of clients and potential clients into qualified leads using demographic profiling We capture attention with hard-hitting creative concepts We convert leads into customers - and collect key information which will drive their loyalty for years to come Opt-in marketing and surveys Immediate follow-up communications to campaigns Integrated printing and fulfilment Technology support Measurements and analytics Integration to online payments Transactional + TransPromo Services In today's increasingly competitive and connected world, companies are investigating new ways to capture information - and use this intelligence to communicate highly-personalised messages to their customers. Every transactional document your company produces - orders, estimates, statements and invoices - can now become a powerful sales tool. Our Kodak Versamark printer can produce a dynamic transactional document that integrates full colour targeted marketing messages into the customer's statement on the fly. There's no need for pre-printed base stock because we can now print stunning colour and many data variables in one pass on plain paper. By using your existing customer intelligence, we can ensure that the messages you include on your essential mail are personalised, relevant and meaningful to your customers. This greatly increases your communication's effectiveness - and at the same time decreases marketing spend. See how GESB and Zipform worked together to turn a boring statement into a colourful sales tool here. Distribution Services Our research shows that many companies routinely overpay for postage, plastic wrapping, unaddressed distribution and shipping. At Zipform, we can analyse which methods of distribution are best-suited to your product, target market and budget - and recommend the most cost-effective solution. Multiple distributions channels may be incorporated into a single project. For example, by using an addressed mail/email split, we can reach a bigger audience - and more easily monitor a campaign's results. Our distribution services are used by some of the largest companies in Australia including RAC, GESB, QBE Insurance and both state and federal political parties. See how we handle the distribution of WA's biggest circulation magazine here. Our services include Postal management and lodgement to local, national and international destinations. Multichannel production and large-scale capacity for plastic wrap and traditional mailing projects High-speed selective mail inserting High-speed ink-jet equipment for personalisation of envelopes and direct mail Demographic profiling and mapping Targeted letterbox distribution services Unaddressed mail distribution to private and business locations Fulfilment and shipping including picking, packing, wrapping, collation and assembly Production management, order tracking and reporting Data Services Data segmentation divides a particular market into sections which display similar characteristics or behaviour. By intelligently segmenting your markets, you can create more effective and more personalised campaigns. Without good data quality, you can lose customers by sending them the wrong information, as well as waste time and money handling returned mail and dealing with complaints. You can also waste marketing dollars, miss out on new revenue opportunities and fail to fully honour privacy and data usage commitments. Zipform can help you manage a clean, efficient and up-to-date database - and show you how to get the most out of it. Data cleansing and deduping. We provide detailed audit reports which analyse the quality of your database. These include ADMA suppression match rates, undeliverable and defunct addresses, incomplete name details and Delivery Point Identifier (DPID) append rates. 17% of Australians move house every year. We can update and complete names and addresses on your database with Australia Post's National Change of Address Files so your data is up-to-date. ADMA Screening Service flags and deletes customers who do not wish to be mailed or telephoned - and customers who are deceased. TeleAppend is perfect for acquisition or retention campaigns. It adds customers' telephone numbers to your existing records. Data Cleansing & Deduping Data List Editing & Washing Address Validation & DPID Barcode Allocation Data Analysis Demographic Segmentation Data Formatting Database Creation & Management Postal Analysis Secure Data Transfer Zipform was recently appointed the sole state agency for ACXIOM, world-wide leaders in data provision and profiling.

Zipform has the expertise, technology and experience to provide clients with a complete customer communication solution.

Our strategic approach combined with our technological know-how is a powerful combination. It allows us to explore a multitude of channels, recommend the ones that are most effective for you - and then make it happen.

Every job has its own dedicated Zipform team who will work with you to develop and deliver a tailored solution.

You can find out more about how we achieve this here.

Our products and services

Cross Media Campaign Services

Transactional & TransPromo Services

Distribution Services

Data Services

Cross Media Campaign Services

Today, with seemingly endless options for accessing information, your current and future clients are being swamped with over 3,000 messages each day. As a result, positive responses to mass-media marketing campaigns have plummeted.

The response rates from traditional media may be on the decline; but there are ways to reverse this by creating communications which span multiple channels. A typical promotion might include mail, SMS messages, a dedicated website, email and social networks.

Planning and integrating multichannel campaigns is something we specialise in at Zipform. And, as we develop new ways of reaching customers, we're seeing significantly better response rates than traditional single-channel strategies.

You can read more about our approach to multichannel marketing here and see how we helped iiNet achieve their sales targets here.

How we get results.

We transform your lists of clients and potential clients into qualified leads using demographic profiling
We capture attention with hard-hitting creative concepts
We convert leads into customers - and collect key information which will drive their loyalty for years to come
Opt-in marketing and surveys
Immediate follow-up communications to campaigns
Integrated printing and fulfilment
Technology support
Measurements and analytics
Integration to online payments

Transactional + TransPromo Services

In today's increasingly competitive and connected world, companies are investigating new ways to capture information - and use this intelligence to communicate highly-personalised messages to their customers.

Every transactional document your company produces - orders, estimates, statements and invoices - can now become a powerful sales tool.

Our Kodak Versamark printer can produce a dynamic transactional document that integrates full colour targeted marketing messages into the customer's statement on the fly. There's no need for pre-printed base stock because we can now print stunning colour and many data variables in one pass on plain paper.

By using your existing customer intelligence, we can ensure that the messages you include on your essential mail are personalised, relevant and meaningful to your customers. This greatly increases your communication's effectiveness - and at the same time decreases marketing spend.

See how GESB and Zipform worked together to turn a boring statement into a colourful sales tool here.

Distribution Services

Our research shows that many companies routinely overpay for postage, plastic wrapping, unaddressed distribution and shipping.

At Zipform, we can analyse which methods of distribution are best-suited to your product, target market and budget - and recommend the most cost-effective solution.

Multiple distributions channels may be incorporated into a single project. For example, by using an addressed mail/email split, we can reach a bigger audience - and more easily monitor a campaign's results.

Our distribution services are used by some of the largest companies in Australia including RAC, GESB, QBE Insurance and both state and federal political parties.

See how we handle the distribution of WA's biggest circulation magazine here.

Our services include

Postal management and lodgement to local, national and international destinations.
Multichannel production and large-scale capacity for plastic wrap and traditional mailing projects
High-speed selective mail inserting
High-speed ink-jet equipment for personalisation of envelopes and direct mail
Demographic profiling and mapping
Targeted letterbox distribution services
Unaddressed mail distribution to private and business locations
Fulfilment and shipping including picking, packing, wrapping, collation and assembly
Production management, order tracking and reporting

Data Services

Data segmentation divides a particular market into sections which display similar characteristics or behaviour. By intelligently segmenting your markets, you can create more effective and more personalised campaigns.

Without good data quality, you can lose customers by sending them the wrong information, as well as waste time and money handling returned mail and dealing with complaints.

You can also waste marketing dollars, miss out on new revenue opportunities and fail to fully honour privacy and data usage commitments.

Zipform can help you manage a clean, efficient and up-to-date database - and show you how to get the most out of it.

Data cleansing and deduping. We provide detailed audit reports which analyse the quality of your database. These include ADMA suppression match rates, undeliverable and defunct addresses, incomplete name details and Delivery Point Identifier (DPID) append rates.

17% of Australians move house every year. We can update and complete names and addresses on your database with Australia Post's National Change of Address Files so your data is up-to-date.

ADMA Screening Service flags and deletes customers who do not wish to be mailed or telephoned - and customers who are deceased.

TeleAppend is perfect for acquisition or retention campaigns. It adds customers' telephone numbers to your existing records.

Data Cleansing & Deduping
Data List Editing & Washing
Address Validation & DPID Barcode Allocation
Data Analysis
Demographic Segmentation
Data Formatting
Database Creation & Management
Postal Analysis
Secure Data Transfer

Zipform was recently appointed the sole state agency for ACXIOM, world-wide leaders in data provision and profiling.