Customer surveys and questionnaires are becoming increasingly popular as an integral part of DM campaigns to extend and keep databases up to date. To be efficient and maintain a high degree of accuracy it isimportant that the questionnaires are designed in a “scanner-friendly” way that is not only easy for the respondent to complete, but also reduces the amount of processing time involved in capturing the data. Document design (surveys, questionnaires) Image capture Electronic data capture (OCR, Data Entry) Data manipulation Returned mail (undelivered mail) management & reporting