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The Coventry Group has a network of 141 branches throughout Australia and New Zealand. It employs 2,150 people and has 11 separate
divisions. As its core business, it distributes automotive parts and accessories, and other industrial products such as fasteners.
It also manufactures automotive and industrial gaskets.
The main challenge, as with many large companies, is to deliver clear, concise statements on time. But the extra consideration of
the 11 different divisions presented a problem which Zipform was happy to solve.
'Our design team developed a new look statement for all the divisions', said Zipform team leader, Drew Slater.
'We used a lot of colour to guide clients easily through the various parts of their statement. We then sourced a special envelope
with two separate windows which could clearly display the logo of any division.' Zipform then designed eleven, separately branded
documents, all run on plain paper.
Clever data management means statements can carry tailored messages for each division yet still be printed at the rate of 42,000
an hour.
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