RAC

Case study 1 RAC
	Six times a year, almost half a million RAC members receive their monthly copy of the company's Horizons magazine. It's one of the biggest direct mail production and logistics projects in the State; and the contract was won by Zipform. 'We handle the project management, wrapping and mail processing from start to finish', said Zipform's Larry Norman. 'In the early days, around 4,000 copies were returned to us. But with our unique barcoding of each pack, we are able to cleanse the database on each run. So now returns are well below the 1,000 mark. 'After every edition has been delivered, Zipform and the RAC hold a debriefing meeting to discuss any issues encountered throughout the project; and how systems can be improved for the next print run.

Case study 1 RAC

Six times a year, almost half a million RAC members receive their monthly copy of the company's Horizons magazine.

It's one of the biggest direct mail production and logistics projects in the State; and the contract was won by Zipform.

'We handle the project management, wrapping and mail processing from start to finish', said Zipform's Larry Norman.

'In the early days, around 4,000 copies were returned to us. But with our unique barcoding of each pack, we are able to cleanse the database on each run. So now returns are well below the 1,000 mark.

'After every edition has been delivered, Zipform and the RAC hold a debriefing meeting to discuss any issues encountered throughout the project; and how systems can be improved for the next print run.